I'm Charles, a Product Designer turning complex workflows into seamless digital experiences

I'm Charles, a Product Designer turning complex workflows into seamless digital experiences

My approach blends deep UX research, strategic problem-solving, and collaborative design, ensuring every solution is functional and also improves how people get things done.
My approach blends deep UX research, strategic problem-solving, and collaborative design, ensuring every solution is functional and also improves how people get things done.
My approach blends deep UX research, strategic problem-solving, and collaborative design, ensuring every solution is functional and also improves how people get things done.

I thrive on simplifying complex problems, designing solutions that balance user needs and business goals across teams.

I thrive on simplifying complex problems, designing solutions that balance user needs and business goals across teams.

Get in touch

Get in touch

Open to New Opportunities

Goran Babarogic Product UX Designer
  • 5+

    Years of Product Design and UX Experience

  • 50%

    Boost in User Efficiency for a Flagship Product

  • 66%

    Reduction in Insight-generation Time on Key Project

  • 400+

    User Interviews Conducted

  • 30+

    Completed Projects across diverse Industries

Experience with a variety of Projects and industries.
Experience with a variety of Projects and industries.
Experience with a variety of Projects and industries.

Versatile experience across diverse projects and industries, bringing adaptability and valuable skills to any task.

Versatile experience across diverse projects and industries, bringing adaptability and valuable skills to any task.

Versatile experience across diverse projects and industries, bringing adaptability and valuable skills to any task.

30+

30+

30+

Completed projects across diverse Industries

Completed projects across diverse Industries

Completed projects across diverse Industries

5+

5+

5+

Years of Product Design and UX Experience

Years of Product Design and UX Experience

Years of Product Design and UX Experience

WORKING EXPERIENCE

WORKING EXPERIENCE

WORKING EXPERIENCE

User Experience Designer at Lufthansa

User Experience Designer at Lufthansa

User Experience Designer at Lufthansa

November 2022 - Present

November 2022 - Present

November 2022 - Present

Freelance Product Designer (UX/UI)

Freelance Product Designer (UX/UI)

Freelance Product Designer (UX/UI)

January 2022 - Present

January 2022 - Present

January 2022 - Present

UX Consultant at AssetMinder

UX Consultant at AssetMinder

UX Consultant at AssetMinder

February 2023 - March 2023

February 2023 - March 2023

February 2023 - March 2023

UX Researcher

UX Researcher

UX Researcher

June 2015 - March 2021

June 2015 - March 2021

June 2015 - March 2021

Featured projects
Featured projects
Featured projects

Product Design

Design System

Data Visualisation

Conceptual Projects

Upcoming Projects

Empowering Airlines to Optimize Ad Campaigns and Boost Passenger Engagement

Problem: The goal was to create an experience that integrates transactional and engagement aspects of in-flight advertising, ensuring high-value ad placements and optimal passenger interaction.


Solution: A unified and intuitive ad management platform that enhances ad targeting, streamlines campaign management, and delivers real-time insights tailored to the needs of IFE managers and advertising partners in the airline industry.

Client

Lufthansa

Project type

B2B Ad Management Platform (SaaS)

Project date

July 2024

Project duration

3 months from 0 to launch

Product Design

Design System

Data Visualisation

Conceptual Projects

Upcoming Projects

Empowering Airlines to Optimize Ad Campaigns and Boost Passenger Engagement

Problem: The goal was to create an experience that integrates transactional and engagement aspects of in-flight advertising, ensuring high-value ad placements and optimal passenger interaction.


Solution: A unified and intuitive ad management platform that enhances ad targeting, streamlines campaign management, and delivers real-time insights tailored to the needs of IFE managers and advertising partners in the airline industry.

Client

Lufthansa

Project type

B2B Ad Management Platform (SaaS)

Project date

July 2024

Project duration

3 months from 0 to launch

Product Design

Design System

Data Visualisation

Conceptual Projects

Upcoming Projects

Empowering Airlines to Optimize Ad Campaigns and Boost Passenger Engagement

Problem: The goal was to create an experience that integrates transactional and engagement aspects of in-flight advertising, ensuring high-value ad placements and optimal passenger interaction.


Solution: A unified and intuitive ad management platform that enhances ad targeting, streamlines campaign management, and delivers real-time insights tailored to the needs of IFE managers and advertising partners in the airline industry.

Client

Lufthansa

Project type

B2B Ad Management Platform (SaaS)

Project date

July 2024

Project duration

3 months from 0 to launch

A balanced spectrum of design expertise
A balanced spectrum of design expertise
A balanced spectrum of design expertise

Rather than diving deep into a single specialty, I prioritize a balanced approach that allows me to drive projects from concept to execution, across various design dimensions. At the core of my work is collaborative leadership, where I bring together diverse teams to achieve meaningful results.

Rather than diving deep into a single specialty, I prioritize a balanced approach that allows me to drive projects from concept to execution, across various design dimensions. At the core of my work is collaborative leadership, where I bring together diverse teams to achieve meaningful results.

Rather than diving deep into a single specialty, I prioritize a balanced approach that allows me to drive projects from concept to execution, across various design dimensions. At the core of my work is collaborative leadership, where I bring together diverse teams to achieve meaningful results.

Design doesn’t exist in isolation
Design doesn’t exist in isolation
Design doesn’t exist in isolation

I’ve learned that the varied experiences people bring from other projects and industries often shape their perspectives. By leveraging intuition honed through exposure to different roles and challenges, I’ve found that true innovation often comes from breaking free of the usual patterns and embracing new ways of thinking.

I’ve learned that the varied experiences people bring from other projects and industries often shape their perspectives. By leveraging intuition honed through exposure to different roles and challenges, I’ve found that true innovation often comes from breaking free of the usual patterns and embracing new ways of thinking.

I’ve learned that the varied experiences people bring from other projects and industries often shape their perspectives. By leveraging intuition honed through exposure to different roles and challenges, I’ve found that true innovation often comes from breaking free of the usual patterns and embracing new ways of thinking.

My design process
My design process
My design process
Kind words from amazing people
Kind words from amazing people
Kind words from amazing people
  • "Charles consistently stood out for his dedication, sharp analytical skills, and creative problem-solving. His commitment to collaboration fostered an inclusive work environment, and he consistently delivered high-quality results under tight deadlines. His positive attitude and reliability made even stressful projects enjoyable. Charles is a true asset and a pleasure to work with."

    Talita Meier, Advanced UI/UX Designer

  • "Charles is a dedicated, curious, and ambitious designer. During our four months working together, he showed adaptability, hard work, and skill. His proactive attitude and effective use of feedback stood out. Charles cares deeply about his work and stays focused on his goals. I am confident he will go far."

    Teresa Mira, Senior Product Designer

  • “Charles significantly improved both the desktop and mobile versions of my website, creating a unique and personalized design that reflects my personality and business content. He exceeded my expectations by incorporating my wishes with expert UX principles and accessibility considerations. The result is a stunning website that has received numerous compliments.”

    Simone Martin - Psychological counselor & life coach for self-determination

  • "Collaboration with Charles uplifted data analysis to a different level. His systematic approach made data understandable for different audiences. Moreover, by incorporating different buttons and visualization for filtering, the dashboards became one of the coolest product in our platform."

    Hanna Kim, Data Analyst

2025 Charles Jaja

2025 Charles Jaja

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